“This book clearly conveys the meaning of what creativity stands for. How challenging it is to hit that creative mark, how you need to be innovation-literate on the one hand, knowledgeable of what has already been done, and also be “the new kid on the block” ready to trailblaze like there is no tomorrow.”
In this video, Jacques Attali highlights the original angle of Taking the Plunge! A Different Take on Innovation: that of a « business practitioner » who gives innovation a lot of thought and reflects on how innovation could be a driving force for our society moving forward. In that respect, innovation needs to be positive i.e. a dynamic that will serve future generations. Jacques Attali, along with Alain Conrard, make it clear that innovation is above all about creativity. Providing it does not spell out destruction and amnesia, innovation can foster more harmony between Man and all living things.